
Seminar Information
The 2012 Business 2 Business EXPO offers an exciting mix of EXPO Exhibitor booths, seminars and training from local business experts on a variety of subjects
If you are interested in presenting at the 2012 B2B Expo, please contact Jill Tewsley at: jilltewsley@annarbor.com
or 734-623-4654
Exhibitor Set Up: Wednesday, March 28th, 3:00pm – 7:00pm
Expo Hours: Thursday, March 29,
9:00am – 5:00pm
Outlook Luncheon: Thursday, March 29, 11:30am
- 1:30pm
Planning to attend the Expo? Register now and save time at the door. The Expo is free and open to the public
All sessions are free and open to the public. A limited number of spaces are avialble for each session. The seminar schedule listed below is not complete. Check back for class updates and additions.
If you are interested in presenting a seminar at the 2012 B2B Expo, contact Jill Tewsley at 734-623-4654 or jilltewsley@annarbor.com.
Optimize Your Website
Date: March 29, 2012
Time: 9:00am - 10:15am
Place: Morris Lawrence Building, Classroom TBD
This seminar presents proven marketing strategies and tactics to make websites more valuable as marketing assets. We will directly address the specific needs of attendees. Upon registration attendees will be asked to submit their website links and any questions or concers they may have regarding their websites. Sign up early - last year's session was filled up!
Presented by Annie Wolack, Keystone Media
The Business Plan
Date: March 29, 2012
Time: 9:15am - 10:15am
Place: Morris Lawrence Building, Classroom TBD
If your are just starting your business or you've been in business for years, the business plan is your foundation. It tells the world (and you) what kind of business you are - the who, what, where, when and how. If you want to get a loan, interest an investor, or convince someone to join your business, it's the business plan that will make or break the deal.
Presented by Steve Feinman, Ann Arbor SCORE
From Idea to Market:
A Toolkit for High-Tech Innovators
Date: March 29, 2012
Time: 1:30pm - 2:30pm
Place: Morris Lawrence Building, Classroom TBD
Looking to take your high-tech idea or product to the next level? Stop looking and start DOING. Paula Sorrell, Michigan Economic Development Corp. managing director of Entrepreneurial Services, will discuss the services and tools available to Michigan innovators.
Presented by Paula Sorrell, Michigan Economic Development Coorporation

How to Acquire Top Talent for Your Business
Date: March 29, 2012
Time: 3:00pm - 4:00pm
Place: Morris Lawrence Building, Classroom TBD
The good news is that the unemployment rate is falling in the Ann Arbor Region. The challenge, however, is near-full employment will give rise to greater competition for talent among employers. The pool of potential candidates will shrink as more people secure employment. A brighter economic climate encourages employees to seek new opportunities elsewhere. Britany Affolter-Caine, Director of Talent Enhancement at Ann Arbor SPARK, will share a few tips to making your company more competitive in the market for top talent as well as within your company by retaining current, valuable employees.
Presented by Britany Affolter-Caine, Ph.D., Director, Talent Enhancement - Ann Arbor SPARK
Unemployed?
Been There - How to Get Out of There!
Date: March 29, 2012
Time: 4:00pm - 5:00pm
Place: Morris Lawrence Building, Classroom TBD
Like many others in the workforce, Kim Kachadoorian has seen her share of job loss over the years. She has witnessed what works and doesn’t work when it comes to hunting for the next career move. If you are interested in either finding a new job or getting off the unemployment circle, you won't want to miss this informative seminar.
Presented by Kimberly Kachadoorian, The Geeky Marketer
Website: http://www.JobsInA2.com/
Twitter: @JobsInA2